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Caterpillar® is the world’s leading manufacturer of construction and mining equipment. It has grown to become one of the highest valued brands in the world*, making workwear and casualwear that embodies their essence of getting the work done. Now Polygiene and CAT® have started a partnership to protect clothes from bacteria and other microbes – to reduce the need for washing and by that prolonging the active life of the garment. The partnership starts in the casual wear collection, ramping up for 2021 and beyond.
End of April, we predicted two-quarters of decline and then two-quarters of recovery. In previous newsletters, we told you about the financial impact and predicted recovery. And in July we gave you some tips on getting started on the new sustainability – beyond environmental and social responsibility, we need to think about how our companies and brands position ourselves in relation to current and future pandemics.
Allcost & Aquatowel has invested in the modernization of the Facilities in Guimarães, Portugal, and in the expertise of their team which allows them to have the ISO 9001 (Quality) and 14001 (Environment) certifications.
As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward.
